Want to know the real secret to getting likes? It’s NOT what you think…

This post sure isn’t it.

It’s this.

Here is how it works. People don’t “like”👍 stuff that they like. They like stuff that they want to be associated with.

As I say, “users engage with content which substantiates their self image.”

So here is the trick to user engagement: Create content which users will be proud to share. Content that would make the user look cool by just liking, sharing or commenting on.

Now here is where it gets interesting.

That might mean the content is exactly the kind of stuff a person actually likes BUT it could be the type of content that is the exact opposite of what a person actually likes. Content that enrages users actually gets, in many cases, significantly higher average engagement!

* In fact, according to leaked documents from the platform that rhymes with theta, clicking the “angry” 😡 is the highest weighted metric for the algorithm responsible for showing your posts.*

So the secret to getting likes. Create content that resonates. That, when people see it, they want to take it and make it their own. Content that allows people to display their

-core egoistic idiosyncracies.-

Whether they are proud to love it or proud to hate it, that is content that will get engagement.

According to all the data, that is how posts get “likes.”

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