There’s a hot new artist. They’re coming to town. You get the link for the wait list and you’re standing by for the tix to drop.

37,000 people in the queue. You wait, you watch, you wait some more.

The website crashes! You struggle to log back in and hope you didn’t lose your place in line. Oh, good! You still got your spot!

Purchase now, click… Now, whatever price is on that page, you’ll pay it. You’ve already come so far. What if you lose your chance? If you don’t buy it, someone else will.

Add to cart. $2,000 plus fees (…and fees, and fees and the fee fee)

And that’s how it’s done.

I learned this operating a night club in Miami for a number of years. “Always keep a line.” Pull up to our club/restaurant/bar/art gallery/recording studio/Drew’s private residence on a Saturday night or a Tuesday and you would always see a line of people waiting behind a red carpet. Why? Because it’s desirable, it’s in demand, it’s oNLy aVaIlable fOr A LImITed tiMe.

Now, this strategy is so effective that it can be scaled and applied not just to 37 Miami hipsters but to 37,000 concert-goers and a variety of other target markets. How do you apply this marketing strategy to your business? Give my friends at blabor.com a call to chat about it.